Keeplight blog

AI ops for small marketing teams, explained plainly

Plain answers on AI and automation for marketing agencies and small in-house teams: what to automate, what to leave alone, and how to keep it running.

Automations

How to Automate Client Reporting with AI Using Make and Claude: A Working Setup

A working build guide to automate client reporting with AI using Make and Claude: data pull, AI summary, human review, delivery, and what breaks.

October 25, 2026 · 7 min read
Audit and strategy

What to Automate First in a Small Marketing Agency (and What Not To)

What to automate first in a marketing agency: three automations that save hours, the ones to skip, and how to keep them from quietly breaking.

October 25, 2026 · 7 min read
Audit and strategy

How to Run an AI Workflow Audit for Your Marketing Team

A step-by-step AI workflow audit for agencies and marketing teams of 3 to 25: map your workflows, score each one, and pick the automations worth building.

October 25, 2026 · 4 min read