Privacy policy

Who we are

Keeplight is an AI operations service for small marketing teams, run by Bryce Walls in Orange County, California. This policy covers keeplight.ai, its booking chat and the team welcome page. The client portal has its own privacy notice, and so does Keeplight Lantern. Questions go to bryce@keeplight.ai.

At a glance

This is our notice at collection: what we collect on this site, why, and how long we keep it.

We don't sell your personal information, and we don't collect sensitive personal information. The one thing we may send an advertising company is a Google ad's click ID with whether you booked, so we can tell which ads work (see Measuring our ads).

What we collect

• When you open the booking chat: your browser asks Cal.com, our scheduling service, for open times in your time zone.
• When you enter your email: we save it right away, with your time zone and how you found us, even if you don't finish booking. The chat tells you this before you type.
• When you book: your name, the call time, and your answers to the optional prep questions and your company website.
• How you found us: the campaign tags in the link you followed (utm_source, utm_medium, utm_campaign, utm_term and utm_content), the ad's click ID if you came from a Google ad (gclid, gbraid or wbraid) or a Meta ad (fbclid), which version of our ad page you saw, the page you landed on, the name of the website that linked to us, and whether your browser sent a Global Privacy Control signal.
• When you email us: what you send.

When you only browse, we store nothing on our side. This site has no analytics, advertising pixels or tracking cookies. To remember how you found us while you look around, the page keeps those campaign details in your browser's session storage, which is not a cookie, is never sent to us unless you enter your email, and is cleared when you close the tab.

Measuring our ads

If you came from a Google ad and then book a call or become a client, we may upload that ad's click ID to Google Ads with the outcome (for example "call booked"), its time and its value, so Google can report which ads led to calls. We send no name, email or answers. We don't send anything to Meta: a Meta click ID is only used inside Keeplight to count which ads bring calls. If your browser sends Global Privacy Control, or you ask us by email, we leave you out of these uploads.

How we use it

Only to schedule your call, prepare for it, and follow up about working together. If you enter your email but don't finish booking, we may send you one follow-up email about the call. We don't add you to a marketing list.

The booking assistant

The booking chat is an automated assistant, not a person. Today it follows a set script, and nothing you type in it goes to an AI provider. If we connect it to one, we'll update this policy first. Please don't share client or customer personal data, passwords, or health or financial details in the chat.

Team welcome page

If your company works with Keeplight, your team lead may send you a link to our welcome page. That page collects nothing. Your company's name, your team lead's name and your company code are written into the link after the # sign, which browsers never send to our servers; the page reads them in your browser only. The Copy button copies the code to your own clipboard.

Who processes it for us

These companies handle information for us as service providers, only to provide their service:

• Google Firebase: hosts this website and stores your booking details
• Cal.com: scheduling (name, email, time zone, call time, your answers and website). Cal.com emails you the confirmation.
• Google Calendar and Google Meet, through Cal.com: the calendar invite and video link
• Google Workspace: our email, for the follow-up and anything you send us
• Google Ads: only the ad click ID and outcome described in Measuring our ads, if you came from a Google ad

How long we keep it

We keep booking details while we're talking about working together, and delete them within 12 months if we don't start a project. If we do start one, your details move to your client account and the portal privacy notice applies. Ask us anytime and we'll delete them sooner.

Your privacy rights

Wherever you live, you can ask us to:

• Tell you what personal information we hold about you, where it came from and who we shared it with
• Give you a copy of it
• Correct it
• Delete it

Email bryce@keeplight.ai from the address you gave us, or tell us how to reach you if you no longer use it. We'll confirm we got your request within 10 business days and answer within 45 days. We may ask you to confirm details to make sure the request is really from you. You can have someone act for you if they show us your written permission. We'll never treat you differently for using these rights.

California residents have these rights under the California Consumer Privacy Act. We don't sell personal information or use sensitive personal information. You can opt out of the Google Ads uploads described in Measuring our ads by emailing us or by turning on Global Privacy Control.

Do Not Track and Global Privacy Control

We don't track visitors across sites. If your browser sends Global Privacy Control, we save that with your booking and treat it as a request not to sell or share your information: you're left out of the Google Ads uploads described in Measuring our ads. Do Not Track signals don't change how this site works.

Security

Everything travels over HTTPS. Booking details are stored with Google Firebase, and our security rules stop visitors from reading any saved booking, including their own.

Children

Keeplight is for businesses. We don't knowingly collect information from anyone under 16.

Changes

If this policy changes, we'll update the effective date above and note what changed.